Service 04

Custom Software & AI Operations Platforms

When the problem isn't ‘automate this one task’ but ‘our operation runs across six disconnected tools’ — this is the build. A system designed around how your team actually works, not a form you have to adapt to.

Who this is for

Firms and companies running their operation across a patchwork of CRMs, spreadsheets, and point tools, where the real cost isn't any one subscription but the time spent reconciling them.

Next.jsTypeScriptSupabasePostgreSQLn8nStripe
Connected systemsone platform
CRM
Work
Billing
Platform
Dashboard
The problem
  • Off-the-shelf software is built for everyone, which means it's built for no one — your team works around it instead of with it.

  • Every extra tool is another login, another export, another place data can drift out of sync.

  • The integration between two systems is usually a person copying information between tabs.

How it's built

Five stages, and a human at the end.

Each stage is something you can watch run. Nothing here is a black box you're asked to take on faith.

  1. Map

    The operation gets mapped as it actually runs today — the systems in play, where data lives, and where people are doing the computer's job by hand.

  2. Design

    The platform is designed around that map: one data model, role-based access, and a workflow that matches how your team already thinks about the work.

  3. Integrate

    The tools you're keeping are wired in directly — CRM, calendar, billing, communications — so data moves between them without a person in the loop.

  4. Build

    Built on production-grade tooling (Next.js, Supabase/Postgres, TypeScript), tested against your real data and real usage patterns, not a demo dataset.

  5. Hand over

    Documented and handed over to your team. Nothing is architected so the system only runs while I'm the one watching it.

What you get
  • A working platform on your own infrastructure and accounts
  • Role-based access matched to how your team is actually structured
  • Direct integrations with the tools you're keeping
  • A data model designed for your operation, not a generic schema
  • Full handover documentation and a runbook
  • Support through the weeks after launch, not just at it
Proof

Found IT CRM

Shipped product for a marketing agency

Shipped productOpen the live dashboard
Next service

AI Email & Workflow Automation

Lead research and outreach draft

Interactive demo

A researched account and a first-draft email that references something true, stopping at a person before it goes anywhere.

Sample data, invented for this demo. No account needed, no personal data collected, and no real message, email or CRM record is created.

  1. Verden Logistics
  2. Pull company facts
  3. Identify likely pain
  4. Find a trigger
  5. Draft the outreach
  6. Approve draft for sending
Sample input
Verden Logistics — fictional target account

Sector: regional freight and warehousing
Headcount: 180, up from 140 last year
Footprint: four depots
Systems in public job ads: TMS, a WMS, and a separate CRM
Recent public activity: hiring two "customer operations coordinators"
Leadership: operations director has posted twice about on-time delivery rates

Pick a sample and run the workflow to see what the system extracts.

Walkthroughs

Watch this one run.

The same workflow as a walkthrough. Written out in full underneath, so you can read it instead.

2 min

Lead research and outreach draft

Recording in progress — read the walkthrough below

Lead research and outreach draft

Outreach that references something true, reviewed by a person before it sends.

  1. 1.A target account is selected from the list.
  2. 2.Public company signals are collected: size, systems, hiring, recent activity.
  3. 3.A likely pain point is identified and stated with its confidence.
  4. 4.A personalised draft is written around that one specific thing.
  5. 5.A salesperson reads, edits and releases it. The system never sends on its own.

Losing hours to work an AI system could handle?

Tell me about the process. I'll tell you straight whether it's worth automating — no pitch, no obligation.

Book a free audit call